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As a Digital Solutions Specialist (CRM / Web), you will: Work with all colleagues as ONE team Handle client enquiries, build strong relationships, and convert opportunities into successful outcomes Drive digital transformation across marketing and business operations Analyse user requirements and translate ideas and use cases into clear functional specifications Deliver consultation and best-practice guidance to users Identify bottlenecks, then design, devise, and implement effective digital solutions Leverage AI tools to enhance productivity across requirements gathering, documentation, testing, and training Learn new products and technologies, and obtain the relevant certifications Key Responsibilities To drive digital transformation projects, including Website, System, CRM, CDP, Analytics tools, and other innovative platforms Work closely with business, marketing, and operations stakeholders to analyse business problems and opportunities, and document user requirements Review IT development documents to ensure a shared understanding between end users and the IT team Conduct user acceptance testing (UAT), including test plan and test case preparation, creation, and execution Prepare training materials and deliver training to end users Incorporate AI capabilities into digital solutions where relevant to add value for users Drive business implementation and adoption Assist with project coordination and administrative tasks as needed What We're Looking For 1–3 years of experience in business analysis or system analysis (an advantage) Bachelor's Degree in Information Systems, Computer Science, Business Administration, Marketing, or a related discipline Ability to communicate clearly and concisely with both end users and the IT team Good command of written and spoken English and Chinese; proficiency in Mandarin is an advantage Hands-on experience using AI assistants (e.g., ChatGPT, Claude, Gemini) for research, documentation, or workflow optimization (an advantage) Understanding of UX / UI principles and the ability to speak confidently about seamless user experiences (an advantage) Basic knowledge of the digital marketing ecosystem, including SEO / GEO and analytics tools (an advantage) Detail-minded and well organised, with strong multitasking ability, a strong sense of ownership, and the drive to learn independently Experienced candidates will be considered for the Senior Digital Solutions Specialist role.